/* ===== APC Media — production styles (ported from Claude Design prototype) ===== */
*{margin:0;padding:0;box-sizing:border-box;}
html{scroll-behavior:smooth;}
body{
  background:#FFFFFF;color:#111111;
  -webkit-font-smoothing:antialiased;text-rendering:optimizeLegibility;
  font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;
}
::selection{background:#CC2228;color:#FFFFFF;}
a{color:inherit;text-decoration:none;}
input,textarea,button{font-family:inherit;}
img{display:block;}

/* ---------- keyframes ---------- */
@keyframes drift{0%{transform:translate(-50%,-50%) translate(-3%,-2%) scale(1);}50%{transform:translate(-50%,-50%) translate(5%,3%) scale(1.14);}100%{transform:translate(-50%,-50%) translate(-3%,-2%) scale(1);}}
@keyframes spin{to{transform:translate(-50%,-50%) rotate(360deg);}}
@keyframes fadeCycle1{0%,40%{opacity:1;}50%,90%{opacity:0;}100%{opacity:1;}}
@keyframes fadeCycle2{0%,40%{opacity:0;}50%,90%{opacity:1;}100%{opacity:0;}}
@keyframes wordCycle{0%,26%{opacity:1;transform:translateY(0);}33%,94%{opacity:0;transform:translateY(-7px);}100%{opacity:1;transform:translateY(0);}}
@keyframes marqL{from{transform:translateX(0);}to{transform:translateX(-50%);}}
@keyframes marqR{from{transform:translateX(-50%);}to{transform:translateX(0);}}
@keyframes bob{0%,100%{transform:translateY(0);opacity:.45;}50%{transform:translateY(9px);opacity:1;}}
@keyframes gridPan{from{background-position:0 0;}to{background-position:46px 46px;}}
@keyframes dotsPan{from{background-position:0 0;}to{background-position:52px 52px;}}
@keyframes vbar{0%,100%{transform:scaleY(.14);}50%{transform:scaleY(1);}}

.wrap{position:relative;overflow-x:hidden;}

/* ---------- header ---------- */
#site-header{
  position:fixed;top:0;left:0;right:0;z-index:60;
  border-bottom:1px solid rgba(0,0,0,0);
  transition:background .45s ease, border-color .45s ease;
}
#site-header.is-scrolled{
  background:rgba(255,255,255,.82);
  border-bottom-color:rgba(0,0,0,.12);
  backdrop-filter:saturate(140%) blur(14px);
  -webkit-backdrop-filter:saturate(140%) blur(14px);
}
.header-inner{
  max-width:1320px;margin:0 auto;padding:18px 48px;
  display:flex;align-items:center;justify-content:space-between;gap:24px;
}
.logo-link{display:flex;align-items:center;}
.logo-link img{height:46px;width:auto;}
.nav{display:flex;align-items:center;gap:28px;}
.nav-link{font-size:12px;letter-spacing:.04em;color:#555555;transition:color .25s;}
.nav-link:hover{color:#111111;}
.nav-cta{
  font-size:12px;letter-spacing:.05em;font-weight:600;color:#111111;
  border:1px solid #111111;border-radius:999px;padding:9px 18px;
  transition:background .3s, color .3s;
}
.nav-cta:hover{background:#111111;color:#FFFFFF;}

/* ---------- hero ---------- */
.hero{
  position:relative;min-height:100vh;display:flex;align-items:center;justify-content:center;
  overflow:hidden;padding:120px 48px 80px;
}
.hero-bg{position:absolute;inset:0;overflow:hidden;pointer-events:none;}
.hero-glow{
  position:absolute;top:48%;left:50%;width:980px;height:980px;transform:translate(-50%,-50%);
  background:radial-gradient(circle, rgba(204,34,40,.320) 0%, rgba(204,34,40,.070) 42%, transparent 68%);
  filter:blur(16px);animation:drift 22s ease-in-out infinite;
}
.hero-bars{
  position:absolute;top:50%;left:0;right:0;transform:translateY(-50%);height:380px;
  display:flex;align-items:center;justify-content:center;gap:9px;opacity:.24;
  -webkit-mask-image:linear-gradient(90deg,transparent,#000 9%,#000 91%,transparent);
  mask-image:linear-gradient(90deg,transparent,#000 9%,#000 91%,transparent);
}
.hero-bars .bar{width:6px;border-radius:6px;transform:scaleY(.3);}
.hero-inner{
  position:relative;z-index:2;max-width:1120px;width:100%;
  display:flex;flex-direction:column;align-items:center;text-align:center;
}
.eyebrow{
  display:flex;align-items:center;gap:14px;margin-bottom:30px;
  font-size:11.5px;letter-spacing:.26em;text-transform:uppercase;font-weight:600;color:#555555;
}
.eyebrow .rule{width:26px;height:1px;background:#CC2228;}
.hero-headline{position:relative;}
.hero-headline h1{
  font-family:'Newsreader',Georgia,serif;font-weight:400;
  font-size:clamp(42px,7vw,98px);line-height:1.03;letter-spacing:-.025em;margin:0;
}
.hero-headline h1.h-base{visibility:hidden;}
.hero-headline h1.h-cycle1{position:absolute;inset:0;animation:fadeCycle1 11s ease-in-out infinite;}
.hero-headline h1.h-cycle2{position:absolute;inset:0;animation:fadeCycle2 11s ease-in-out infinite;}
.hero-headline em{font-style:italic;color:#CC2228;}
.hero-lead{margin:34px auto 0;max-width:560px;font-size:17px;line-height:1.65;color:#555555;}
.hero-actions{display:flex;align-items:center;gap:26px;margin-top:42px;}
.btn-primary{
  background:#CC2228;color:#FFFFFF;font-size:13.5px;letter-spacing:.04em;font-weight:600;
  padding:15px 30px;border-radius:999px;transition:background .3s, transform .3s;
}
.btn-primary:hover{background:#A31C21;transform:translateY(-2px);}
.btn-text{
  font-size:13.5px;letter-spacing:.03em;font-weight:600;color:#111111;
  display:inline-flex;align-items:center;gap:9px;
  border-bottom:1px solid rgba(0,0,0,.3);padding-bottom:4px;
  transition:gap .3s, border-color .3s;
}
.btn-text:hover{gap:14px;border-color:#CC2228;}
.scroll-ind{
  position:absolute;bottom:34px;left:50%;transform:translateX(-50%);
  display:flex;flex-direction:column;align-items:center;gap:10px;z-index:2;
}
.scroll-ind span:first-child{font-size:10px;letter-spacing:.28em;text-transform:uppercase;color:#999999;}
.scroll-ind .line{width:1px;height:38px;background:linear-gradient(#CC2228, transparent);animation:bob 2.4s ease-in-out infinite;}

/* ---------- waveform ---------- */
.waveform{position:relative;padding:84px 48px 88px;overflow:hidden;border-top:1px solid rgba(0,0,0,.08);}
.section-eyebrow{
  display:flex;align-items:center;justify-content:center;gap:16px;margin-bottom:38px;
  font-size:11.5px;letter-spacing:.26em;text-transform:uppercase;font-weight:600;color:#555555;
}
.section-eyebrow .rule{width:26px;height:1px;background:#CC2228;}
.voice{
  position:relative;height:150px;display:flex;align-items:center;justify-content:center;gap:6px;pointer-events:none;
  -webkit-mask-image:linear-gradient(90deg,transparent,#000 14%,#000 86%,transparent);
  mask-image:linear-gradient(90deg,transparent,#000 14%,#000 86%,transparent);
}
.voice .axis{position:absolute;left:0;right:0;top:50%;height:1px;background:rgba(0,0,0,.08);}
.voice .bar{width:4px;border-radius:4px;transform:scaleY(.35);}

/* ---------- approach ---------- */
.approach{max-width:1320px;margin:0 auto;padding:120px 48px 40px;}
.approach-row{
  scroll-margin-top:90px;display:grid;grid-template-columns:320px 1fr;gap:56px;
  padding:64px 0;border-top:1px solid rgba(0,0,0,.14);
}
.approach-row.last{border-bottom:1px solid rgba(0,0,0,.14);}
.approach-num{font-family:'Newsreader',serif;font-style:italic;font-size:clamp(40px,5vw,68px);color:rgba(0,0,0,.16);line-height:1;}
.approach-label{margin-top:16px;font-size:12px;letter-spacing:.24em;text-transform:uppercase;font-weight:600;}
.approach-rotator{position:relative;height:1.6em;margin-top:14px;font-family:'Newsreader',serif;font-style:italic;font-size:18px;color:#CC2228;}
.approach-rotator span{position:absolute;left:0;top:0;animation:wordCycle 7.8s ease-in-out infinite;}
.approach-rotator span:nth-child(2){animation-delay:-2.6s;}
.approach-rotator span:nth-child(3){animation-delay:-5.2s;}
.approach-body{
  font-family:'Newsreader',Georgia,serif;font-weight:300;
  font-size:clamp(25px,3.1vw,44px);line-height:1.24;letter-spacing:-.01em;
}
.approach-body em{font-style:italic;color:#CC2228;}

/* ---------- services ---------- */
.services{scroll-margin-top:80px;max-width:1320px;margin:0 auto;padding:100px 48px;}
.sec-head{display:flex;align-items:baseline;gap:18px;margin-bottom:24px;}
.sec-head .idx{font-family:'Newsreader',serif;font-style:italic;font-size:20px;color:#CC2228;}
.sec-head .kicker{font-size:12px;letter-spacing:.24em;text-transform:uppercase;font-weight:600;}
.sec-head .grow{flex:1;height:1px;background:rgba(0,0,0,.14);}
.sec-title{
  font-family:'Newsreader',Georgia,serif;font-weight:300;
  font-size:clamp(30px,4vw,56px);line-height:1.1;letter-spacing:-.02em;max-width:760px;margin-bottom:56px;
}
.sec-title em{font-style:italic;color:#CC2228;}
.service-row{
  display:grid;grid-template-columns:84px 1.05fr 1.5fr 36px;gap:32px;align-items:start;
  padding:36px 22px;border-top:1px solid rgba(0,0,0,.14);transition:background .4s ease;
}
.service-row.last{border-bottom:1px solid rgba(0,0,0,.14);}
.service-row:hover{background:#F4F4F4;}
.service-row .num{font-family:'Newsreader',serif;font-style:italic;font-size:18px;color:#CC2228;}
.service-row h3{font-family:'Newsreader',Georgia,serif;font-weight:400;font-size:clamp(23px,2.3vw,32px);letter-spacing:-.01em;}
.service-row p{font-size:15.5px;line-height:1.65;color:#555555;max-width:480px;}
.service-row .arrow{font-size:18px;color:#CC2228;}

/* ---------- projects ---------- */
.projects{scroll-margin-top:80px;background:#F4F4F4;}
.projects-inner{max-width:1320px;margin:0 auto;padding:100px 48px;}
.projects-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:28px;}
.project-card{
  background:#FFFFFF;border:1px solid rgba(0,0,0,.12);border-radius:5px;overflow:hidden;
  display:flex;flex-direction:column;
  transition:transform .4s ease, box-shadow .4s ease, border-color .4s ease;
}
.project-card:hover{transform:translateY(-6px);box-shadow:0 26px 50px rgba(0,0,0,.13);border-color:#CC2228;}
.project-logo{height:220px;display:flex;align-items:center;justify-content:center;padding:44px;background:#FAFAFA;border-bottom:1px solid rgba(0,0,0,.08);}
.project-logo img{max-width:80%;max-height:80px;width:auto;height:auto;opacity:.9;}
.project-logo img.wps{max-width:84%;}
.project-logo img.pst{max-height:78px;}
.project-body{padding:26px;}
.project-tag{font-size:11px;letter-spacing:.2em;text-transform:uppercase;font-weight:600;color:#CC2228;margin-bottom:12px;}
.project-body h3{font-family:'Newsreader',Georgia,serif;font-weight:400;font-size:26px;letter-spacing:-.01em;margin-bottom:18px;}
.project-visit{font-size:13px;letter-spacing:.03em;color:#555555;display:inline-flex;align-items:center;gap:7px;}
.project-visit span{color:#CC2228;}

/* ---------- clients ---------- */
.clients{scroll-margin-top:80px;padding:100px 0;overflow:hidden;}
.clients-head{max-width:1320px;margin:0 auto;padding:0 48px;}
.marquee{
  overflow:hidden;
  -webkit-mask-image:linear-gradient(90deg,transparent,#000 7%,#000 93%,transparent);
  mask-image:linear-gradient(90deg,transparent,#000 7%,#000 93%,transparent);
}
.marquee.second{margin-top:30px;}
.marquee-track{display:flex;width:max-content;}
.marquee-track.left{animation:marqL 42s linear infinite;}
.marquee-track.right{animation:marqR 48s linear infinite;}
.marquee:hover .marquee-track{animation-play-state:paused;}
.client{display:inline-flex;align-items:center;gap:38px;padding-right:38px;}
.client-name{font-family:'Newsreader',Georgia,serif;font-size:clamp(22px,2.6vw,38px);color:#555555;white-space:nowrap;transition:color .3s;}
.client:hover .client-name{color:#CC2228;}
.client .dot{width:6px;height:6px;border-radius:50%;background:rgba(0,0,0,.22);}

/* ---------- contact ---------- */
.contact{scroll-margin-top:80px;background:#111111;color:#FFFFFF;}
.contact-inner{max-width:1320px;margin:0 auto;padding:120px 48px;display:grid;grid-template-columns:1fr 1fr;gap:80px;align-items:start;}
.contact-kicker{display:flex;align-items:baseline;gap:16px;margin-bottom:30px;font-size:12px;letter-spacing:.24em;text-transform:uppercase;font-weight:600;color:#CC2228;}
.contact-kicker .idx{font-family:'Newsreader',serif;font-style:italic;text-transform:none;font-size:20px;}
.contact h2{font-family:'Newsreader',Georgia,serif;font-weight:300;font-size:clamp(44px,6vw,86px);line-height:1.02;letter-spacing:-.025em;}
.contact h2 em{font-style:italic;color:#CC2228;}
.contact-lead{margin-top:30px;max-width:430px;font-size:16px;line-height:1.7;color:rgba(255,255,255,.7);}
.contact-details{margin-top:54px;display:flex;flex-direction:column;gap:22px;}
.detail-label{font-size:11px;letter-spacing:.2em;text-transform:uppercase;color:rgba(255,255,255,.45);margin-bottom:8px;}
.detail-email{font-family:'Newsreader',Georgia,serif;font-size:22px;transition:color .3s;}
.detail-email:hover{color:#CC2228;}
.detail-addr{font-size:16px;line-height:1.6;color:rgba(255,255,255,.85);}
.contact-form{display:flex;flex-direction:column;gap:30px;}
.field{display:flex;flex-direction:column;gap:9px;}
.field label{font-size:11px;letter-spacing:.2em;text-transform:uppercase;color:rgba(255,255,255,.45);}
.field input,.field textarea{
  background:transparent;border:none;border-bottom:1px solid rgba(255,255,255,.25);
  padding:11px 0;font-size:16px;color:#FFFFFF;outline:none;transition:border-color .3s;
}
.field textarea{resize:none;}
.field input:focus,.field textarea:focus{border-bottom-color:#CC2228;}
.btn-send{
  align-self:flex-start;margin-top:8px;background:#CC2228;color:#FFFFFF;border:none;
  font-size:13.5px;letter-spacing:.05em;font-weight:600;padding:16px 34px;border-radius:999px;cursor:pointer;
  display:inline-flex;align-items:center;gap:9px;transition:background .3s, transform .3s;
}
.btn-send:hover{background:#000000;transform:translateY(-2px);}
.btn-send:disabled{opacity:.6;cursor:default;transform:none;}
.form-error{color:#E5484D;font-size:13.5px;display:none;}
.contact-sent{display:none;flex-direction:column;gap:12px;padding:40px 0;}
.contact-sent .thanks{font-family:'Newsreader',Georgia,serif;font-style:italic;font-size:32px;color:#CC2228;}
.contact-sent .sub{font-size:16px;line-height:1.6;color:rgba(255,255,255,.75);}

/* ---------- footer ---------- */
.footer{background:#111111;color:#FFFFFF;border-top:1px solid rgba(255,255,255,.12);}
.footer-top{max-width:1320px;margin:0 auto;padding:60px 48px 40px;display:grid;grid-template-columns:1.4fr 1fr 1fr;gap:48px;}
.footer-brand img{height:50px;width:auto;margin-bottom:18px;}
.footer-tag{font-family:'Newsreader',Georgia,serif;font-style:italic;font-size:18px;color:rgba(255,255,255,.65);max-width:300px;}
.footer-col{display:flex;flex-direction:column;gap:12px;}
.footer-col .col-label{font-size:11px;letter-spacing:.2em;text-transform:uppercase;color:rgba(255,255,255,.4);margin-bottom:4px;}
.footer-col a{font-size:14px;color:rgba(255,255,255,.78);transition:color .25s;}
.footer-col a:hover{color:#CC2228;}
.footer-bottom{max-width:1320px;margin:0 auto;padding:24px 48px;border-top:1px solid rgba(255,255,255,.12);display:flex;align-items:center;justify-content:space-between;gap:20px;}
.footer-copy{font-size:12.5px;color:rgba(255,255,255,.5);}
.footer-totop{font-size:12.5px;letter-spacing:.04em;color:rgba(255,255,255,.6);display:inline-flex;align-items:center;gap:8px;transition:color .25s;}
.footer-totop:hover{color:#CC2228;}

/* ---------- reveal ---------- */
[data-reveal]{opacity:0;transform:translateY(30px);transition:opacity 1s cubic-bezier(.2,.7,.2,1), transform 1s cubic-bezier(.2,.7,.2,1);}
[data-reveal].is-in{opacity:1;transform:none;}

/* ---------- responsive ---------- */
@media (max-width:900px){
  .nav{display:none;}
  .header-inner{padding:16px 22px;}
  .hero{padding:120px 22px 80px;}
  .waveform{padding:64px 22px 68px;}
  .approach{padding:80px 22px 20px;}
  .approach-row{grid-template-columns:1fr;gap:20px;padding:48px 0;}
  .services{padding:72px 22px;}
  .service-row{grid-template-columns:48px 1fr;gap:14px 18px;}
  .service-row .arrow{display:none;}
  .service-row p{grid-column:1 / -1;}
  .projects-inner{padding:72px 22px;}
  .projects-grid{grid-template-columns:1fr;}
  .clients-head{padding:0 22px;}
  .contact-inner{grid-template-columns:1fr;gap:48px;padding:80px 22px;}
  .footer-top{grid-template-columns:1fr;gap:32px;padding:48px 22px 32px;}
  .footer-bottom{padding:24px 22px;flex-direction:column;align-items:flex-start;gap:12px;}
}
@media (prefers-reduced-motion:reduce){
  *{animation:none !important;}
  html{scroll-behavior:auto;}
  [data-reveal]{opacity:1;transform:none;}
}